There are many talented craft creators in the community of Inanda, Ntuzuma and KwaMashu, an area within the city of Durban. The catalyst for this project was to co-ordinate the artists, crafters and young talent, provide them with an opportunity to develop their products and use marketing techniques that would allow them to showcase their products online for sales that were local, national and international. Included in the project was the provision of infrastructure, a building for the management to be accommodated, equipment, marketing material, training and access to markets for all participants.